Retrieved Enterprise Health brand assets
The real logo, app icon, product graphics and customer marks, downloaded at full resolution.
The actual logo — on four backgrounds
A golden‑yellow sunburst mark + a cool slate‑gray wordmark. It reads well on light surfaces; the gray wordmark loses contrast on dark/plum — a reversed (white) version would be needed for dark headers/footers.
The sunburst mark, standalone
Real identity vs. our current direction
Decision: keep plum as the authority color and use the real logo as‑is. The accent stays our champagne gilt #C2A06B — we tried nudging it toward their brighter gold, but champagne reads more premium. The bright gold lives only in the logo mark; our neutrals already match their slate wordmark.
Why we added teal
Plum and gold are both warm — which left the system with no cool “signal” color for data and live UI. As the site leaned into measurable outcomes (charts, the hero data‑horizon, the interactive world map), the gap showed: a second data line in grey reads as dead, and gold can’t be both “premium” and “data” at once. Deep teal #15807A — the cool accent we shortlisted at the very start — fills it, staying strictly subordinate to gold as a functional data & vitality color.
The story: Enterprise = plum + gold (authority, premium); Health= teal (clinical, vital — the pulse). Warm authority, cool vitality. Already shipping on the homepage map arcs & node data‑lines.
EH's own imagery
Usable as reference (and some directly) — UI/device shots, certification cards and section art.
Enterprise Health's customers
